Our Work
We build narratives for long-term mindset shifts, co-create stories with regional voices and distribute them at scale in India's local languages, shifting how issues are understood and acted upon.
Case Studies
Glimpses of Our Work
Our work is about mapping the narratives at play, distributing the stories through the right channels, and building the capacity for those ideas to keep travelling and reach the right people.
Narrative Strategy
We study, sense, understand, and map narratives already at play, what communities believe, and what's missing from the discourse on relevant causes, so the messaging stays true to what’s on the ground.
Digital Media Scans
From the Punjab floods to the heat crisis, we monitor regional and national traditional media as well as social media conversations to understand how the issue is framed.
Field Visits & Surveys
We go on the ground, interact with communities to understand perceptions and attitudes towards different social, ecological and climate issues.
Messaging & Distribution
We ideate, design, and distribute content in India's local languages through social media influencers, and community channels, directly into feeds and daily conversations, reaching and engaging the people who matter most to your cause.
Influencer-led Storytelling
We work with regional influencers to create localised messages that reach communities through social media they already use.
WhatsApp Communities
We build WhatsApp distribution engines to deliver curated regional content on various issues in existing community groups.
The Reach
We have worked in 15 languages and dialects of India
100
million+
views across Instagram, Facebook and Youtube
130+
social media influencers partnered with
500+
unique video content pieces across platforms
50,000+
rural citizens engaged daily via WhatsApp
Capacity Building
We partner with organisations and networks, to build their internal muscle for narrative thinking and storytelling through digital media.
Digital Storytelling
Narrative Building
Our Reel Repository
View samples of our messaging and distribution work here
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Filter by Geography
We run regional Instagram accounts in Kannada, Hindi, and Odia.
Beyond Views
What our work is doing
Our Focus Areas
Food Systems
Heat
Mobility
Biodiversity Conservation
Local Rural Economies
Others: Climate Agency, Nutrition, Gender and more
Strengthening Climate Storytelling in India
An initiative co-anchored by Momentum Shifts and Dasra and supported by Rainmatter Foundation, we seek to strengthen India’s climate storytelling by bridging hyperlocal, community voices and larger national-level priorities.
